Lucie Letz
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The journey of Lucie Letz is a masterclass in audacity, professional excellence, and the pursuit of the “American Dream.” Originally from Paris and Bordeaux in France. Lucie began her career in the luxury beauty sector at the age of 15, training with industry titans like Jacques Dessange, Alexandre de Paris, and Make Up For Ever. Her rise was meteoric; by 25, she was already a sought-after artist for fashion, television and cinema.
Despite her success in France, Lucie harbored a lifelong ambition to conquer the New York market. In 2015, she arrived in Manhattan as a tourist with nothing more than her portfolio, résumé, and determination to create new opportunities for herself. Through sheer confidence and boldness, she succeeded in securing a meeting with the artistic director of the prestigious Frédéric Fekkai salon on Fifth Avenue.
Impressed by her experience and vision, the team invited her back the very next day for a technical beauty evaluation. After successfully completing the audition, she was offered a sponsored position at Frédéric Fekkai, a defining moment that officially launched her American journey in New York City.
Now a seasoned entrepreneur in New York City and the founder of Lucie’s World LLC, Lucie has translated her signature “French Touch” into a high-fashion powerhouse. Her portfolio spans elite corners of the industry—with work in Playboy, Maxim, L’Officiel, and Harper’s Bazaar, alongside styling for the Oscars and the Vanity Fair after-party—reflecting her transition from a technical artist to a brand authority. As she continues to scale her business, Lucie remains a testament to the fact that with enough skill and relentless ambition, the American Dream is a reachable reality.
IN THIS EPISODE YOU'LL LEARN:
- That building a global beauty career requires blending technical mastery with a distinct artistic vision and consistency.
- How luxury fashion and editorial work demand adaptability, precision, and understanding of high-end creative direction.
- Why consistent branding helps artists expand from service providers into recognized international creative entrepreneurs.
- That collaboration with photographers and media productions can accelerate visibility in competitive beauty industries.
- How training in Paris can influence refined technique and elevate long-term career opportunities globally.
- Why developing a personal brand like Lucie’s World strengthens long-term recognition and business expansion.
- That success in luxury beauty requires balancing creative artistry with strong entrepreneurial decision-making skills.
- How building international experience between Europe and the United States enhances creative perspective and demand.
- Why long-term career growth in beauty depends on continuous learning, reinvention, and client trust.
about the show
Project Beauty pulls back the curtain on the creators, founders, and experts redefining the global beauty industry.
Each episode takes viewers inside the world of the people building the brands, treatments, and trends everyone is talking about. From breakthrough skincare founders and aesthetic innovators to elite makeup artists and beauty entrepreneurs, the series reveals what it really takes to stand out in one of the most competitive industries on the planet.
But this is not just about beauty. It is about the ambition, creativity, and relentless drive behind the people shaping the future of the industry.
Viewers will discover the stories behind the brands, the strategies behind the growth, and the defining moments that turned passion into powerful beauty businesses.
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