In 2017, Emily took a bold step and purchased Sopra, transforming it from a traditional salon into a multidimensional salon, med spa, and brand. Since then, she has redefined what a modern beauty business can look like by combining luxury-level service with structure, education, and systems designed to support both clients and team members at a higher level.

Known for her hands-on leadership and forward-thinking approach, Emily has built Sopra around a simple but powerful philosophy: stylists should build a career around their life... not the other way around. She has challenged outdated industry norms by encouraging specialization, work-life balance, and intentional career paths that allow artists to increase their income while working more efficiently and purposefully.

In addition to the salon, Emily has developed her own Sopra extension line and education platform, further expanding her commitment to elevating the industry through innovation, training, and specialty-focused artistry. At the heart of her leadership is a deep commitment to people, creating an environment where team members are supported, held to high standards, and encouraged to grow into the best version of themselves. Today, Sopra continues to expand as a destination for elevated beauty, modern wellness, and a luxury client experience rooted in talent, intention, and detail.